This article sheds some light on the concepts of "luminous flux" and "illuminance", qualifying and quantifying the difference between light and dark.
Luminous flux, a measure of light quantity, in the SI system is measured in lumens.
Luminous flux differs from radiant flux a.k.a. power because only wavelengths that are visible to the human eye are taken into account.
The amount of radiation per wavelength varies with the temperature of the light source: the higher the temperature, the more the balance shifts towards higher wavelengths.
Laser light has a very narrow spectrum, but normal light a very wide one.
This causes interference, making normal light beams spread out while they travel from their source.
This spreads the energy and also the brightness over an ever increasing area, reducing illuminance.
In the SI system, illuminance is measured in luxes.
1 lux = 1 lumen / square meter.
The numbers above are for a clear sky, with the sun in the zenith.
Latitude, time of the day and season and weather tend to decrease these numbers significantly.
At 52° latitude, sunlight is 50% less on average.
In midwinter this loss increases to about 90%; in midsummer it drops to only 20%.
These numbers are for the time of the day when the sun is at its highest;
earlier and later on the day they are lower and at nighttime of course zero.
Clouds and fog dampen sunlight too.
Light cloud cover reduces it by about 1/3; heavy clouds by 2/3; dark thunderstorms by 9/10.
So for example on a cloudy December morning in London illuminance may be as low as 5,000 lux.
At night, there is but little natural light. The light of a full moon is about 1 lux at the time that it reaches the surface of the Earth. Of course the luminous flux is less for other phases of the Moon. Starlight is far dimmer: around 0.0001 lux. Again latitude and weather can dim this extraterrestial light further.